Experience built around connected growth.

Marketing and growth leader with more than 15 years of experience connecting brand, media, lifecycle marketing, analytics, technology, and execution to customer acquisition and revenue performance.

$50M+ annual media stewardship3–4× portfolio ROASTeams of 10–13In-house · agency · consulting

PROFILE

A clear view of what I bring.

Proven success managing large media investments, leading B2B SaaS and enterprise technology engagements, owning CRM-driven lifecycle programs, expanding client relationships, and building cross-functional teams.

I combine integrated media planning and buying with executive communication, business development, measurement, and practical AI-enabled workflows—turning complexity into focused priorities and accountable execution.

CORE CAPABILITIES

Strategy, systems, and leadership.

Growth strategy & revenue performance

Integrated media planning & buying

Brand & performance integration

Client & account leadership

Business development & partnerships

Analytics, dashboards & presentations

CRM & lifecycle marketing

Audience strategy & customer insights

Marketing operations & measurement

Budget management & negotiation

Cross-functional leadership

Team development & mentoring

EXPERIENCE

Selected professional experience.

2025–Present

Founder | Fractional Marketing & Growth Leader

Loftin Labs

Help organizations connect brand, integrated media, performance, analytics, AI, and execution into practical growth systems.

Lead client relationships from discovery through strategy, execution, measurement, and executive presentation.
Develop integrated media plans across paid search, paid social, programmatic, retail media, content, and owned channels.
Build measurement frameworks, dashboards, and AI-enabled workflows that improve speed and decision quality.

2024–2025

Director of Brand & Media

Conair — Cuisinart Outdoors

Directed integrated brand, growth, and media strategy for a national consumer portfolio.

Directed more than $50M in annual media investment while consistently delivering 3–4× blended portfolio ROAS.
Integrated CRM lifecycle email with brand, media, social, influencer, and content programs that increased engagement 225% year over year.
Identified and executed strategic growth opportunities that generated more than $3M in incremental business revenue.

2021–2023

Associate Director — Media

Midan Marketing

Led integrated media strategy, client growth, and marketing operations for a full-service agency.

Expanded managed media investment from $3M to $9M and drove 200% year-over-year revenue growth for key accounts.
Reduced media costs 15% through vendor negotiations and investment optimization.
Led and developed 10–13 media professionals while strengthening planning, reporting, and accountability.

2015–2021

Digital Marketing Manager

Creative Circle

Delivered integrated growth and performance strategies across B2B SaaS, technology, consumer, tourism, and eCommerce accounts.

Directed full-funnel programs across Google Ads, Microsoft Ads, Amazon Ads, and The Trade Desk.
Built executive dashboards that improved ROI 10–20% across client engagements.
Improved conversion rates 25% and consistently achieved 95%+ on-time delivery across concurrent workstreams.

Earlier experience

Director of Marketing — Cubes Inc.

Head of Search Marketing — LexisNexis / Martindale-Hubbell

Paid Search Coordinator — OMD / Resolution Media

EDUCATION

Bachelor of Science, Biology

Fairleigh Dickinson University · Madison, New Jersey

FOR RECRUITERS & HIRING TEAMS

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