Integrated media & planning
Connect brand, audience, channel, and investment strategy to business priorities.
STRATEGY · SYSTEMS · GROWTH
I connect brand, media, data, and teams to build measurable growth.
I'm a marketing and growth leader who connects strategy, media, performance, operations, and people to deliver measurable business results.
15+
Years in marketing & growth
$50M+
Annual media stewardship
3–4×
Blended portfolio ROAS
10–13
Professionals led
Experience across leading brands and organizations
Logos are trademarks of their respective owners. Inclusion reflects prior professional experience and does not imply endorsement.
ABOUT MICHAEL
A growth leader who brings the whole system together.
I'm Michael Loftin, a marketing and growth leader with more than 15 years of experience helping organizations connect brand, media, performance, data, operations, and people.
My work spans in-house, agency, and consulting environments—often at the point where complexity needs to become a clear strategy, an accountable operating plan, and measurable progress. I'm open to the right marketing leadership opportunity as well as select consulting and project-based engagements.
What I lead.
Performance & digital growth
Build accountable acquisition and optimization programs across paid media, search, social, lifecycle, and conversion.
Retail & commerce
Turn retail media, eCommerce, and direct-to-consumer opportunities into coordinated programs that grow demand and sales.
Teams & operations
Create the structure, operating rhythms, and accountability that help teams execute with clarity.
How the work connects—and what it produces.
Growth is strongest when brand, media, data, people, and practical technology operate as one connected system.
Brand
Positioning and audience strategy that create relevance.
Media
Integrated investment across brand, performance, retail, and commerce.
Data
Measurement that turns activity into decisions.
People
Aligned teams with clear ownership and operating rhythm.
AI
Practical workflows that improve speed and decision quality.
FOCUSED GROWTH
A few outcomes that matter.
The connected system becomes tangible through stronger investment, growth, efficiency, conversion, and engagement.
$3M → $9M
Managed media investment expansion
200%
YoY key-account revenue growth
15%
Media-cost reduction
25%
Conversion-rate improvement
225%
YoY engagement growth
Results shown reflect different roles and client engagements. Context is provided in the selected work.
How I show up.
Clear thinker
Translate complexity into simple, actionable strategy.
Accountable operator
Own the plan, the investment, and the results—end to end.
Team builder
Develop talent, build trust, and create high-performing teams.
Practical innovator
Use technology and AI to remove friction and improve decisions.
A principle I come back to
You must manage yourself before you can lead someone else.
Selected work.
Request a work sample
From Scattered to Scaled
Focused 12 retailer programs into seven core retailers plus Amazon and improved blended conversion ROAS to 3–4× within one year.
View case study
Built a stronger growth engine
Expanded managed investment from $3M to $9M, drove 200% key-account growth, and reduced media costs by 15%.
Request the work sample
Built the team and operating model to scale
Led and developed 10–13 professionals while strengthening planning, reporting, accountability, and execution.
Request the work sampleIN THEIR WORDS
What people I've worked with say.
“Mike set a tone of collaboration, professionalism, and continuous improvement within our department.”
“Within months Michael had the PPC product profitable and had built a strong team to manage the accounts.”
“He gives attention to detail to the needs of his clients and he executes with precision.”
Ideas & practical resources.
Useful frameworks and field notes on marketing systems, AI, growth, and modern leadership.
NewPractical guide
How to Build a Marketing Dashboard With AI
A practical guide to choosing the right decisions, inputs, and views before AI helps build the dashboard.
Read the guide
Coming soonReadiness framework
Before You Automate Media: A Readiness Framework for AI Ad-Management Agents
How to assess your data, guardrails, workflows, and human review before putting AI agents into media operations.
Coming soonOperating system
The Job Search Operating System: How I Used AI to Evaluate Roles and Stay Focused
A practical system for comparing opportunities, prioritizing fit, and managing a focused search with AI.
Two ways I can help.
Marketing leadership
For organizations seeking a Director, Head, or senior marketing leader who can connect strategy, investment, teams, and execution.
Discuss a leadership opportunity
Projects & consulting
For brands, teams, agencies, and organizations that need focused senior support with growth strategy, integrated media, measurement, operations, or practical AI.
Discuss a project
MKTGLab Report
Coming soonExperiments, systems, and signals for people building what's next in marketing, growth, leadership, and AI.
Let's talk about what you're building—and where I can help.
Whether you're hiring a marketing leader or need senior support for a focused project, I'd be glad to hear what you're working through.